Select Page

Expectant Mother Care – EMC FrontLine Pregnancy Centers filed suit against “Dr. Emily’s” abortion business with sites in the Bronx and downtown Brooklyn citing evidence of deceptive advertising practices.

“EMC is taking the lead in countering a truly deceptive abortion advertiser which pretends to be an alternative to abortion agency advertising under pro-life ad categories in New York City yellow pages,” said Chris Slattery, founder and president of EMC, operator of 15 pro-life crisis pregnancy counseling centers and medical clinics in New York City and suburbs.

“To aggressively compete against pro-life centers, we’ve seen three NY abortion sites pose as alternative centers to lure confused women who might be seeking help and support, into abortion clinics to possibly undergo abortions they may not want,” Slattery added.

“In a year when unfounded charges of deceptive advertising are flying against pro-life alternative to abortion groups from abortion industry advocates like Planned Parenthood, NARAL, and the National Abortion Federation, we filed a sixteen-count complaint supported by affidavits alleging deceptive acts and practices in the conduct of an abortion clinic’s business in violation of N.Y. General Business Law 349,” Slattery said.

EMC is seeking an order from the New York Satte Supreme Court in Westchester County preliminarily enjoining the defendant from submitting any “Abortion Alternatives” advertising and compelling it to withdraw any such advertising it may already have submitted.

EMC also seeks, at the conclusion of the case, a permanent injunction and the damages that are statutorily authorized.
[WHITE PLAINS, NY, September 21, 2006,,; CLC National News]