The Millennials: Best Ways to Reach These Young Teens (2003)

By keeping in mind what we’re discovering about today’s teens, you can be even more effective at reaching kids with a convincing message. Based on recent findings about Millennials, here are some points to consider:   GIVE TEENS A SENSE OF EMPOWERMENT This group thinks they’re going to do great things, so play off of that in your messages. Emphasize that teens have both the ability and the opportunity to choose what their future will look like. Saving sex for marriage gives them the freedom to pursue their dreams. Parents and society should recognize teens’ tremendous potential and provide support and encouragement as they make healthier choices. DELIVER A STRONG MESSAGE In one recent survey, 93 percent of teens surveyed said they felt it was important for teens to be given a strong message from society that they should abstain from sex until they are at least out of high school.1 TELL TEENS THE TRUTH They’re looking for it. They can handle it, and they should get it from a caring source. In order for teens to make smart choices about sex, they need to know what’s at risk. That means they need medically accurate information rooted in science, not emotion. They need to know that pregnancy, infertility and disease are all potential outcomes from sexual activity. They need to know that, when used every time, condoms at best only provide a 50 percent reduction in the transmission rates of syphilis, gonorrhea, and chlamydia. They should be told that condoms do not appear to provide any protection from HPV (which causes 99 percent of all cervical cancer).2 KEEP THINGS...