Violent, Sexual Content in Media Hurts Advertisement Success

Yet another study has proven that violent and sexual content in media decreases the overall effectiveness of advertisements. A recent study, published by the American Psychological Association, found that depictions of sex and violence in the mass media ultimately deter consumer purchasing. The study found that as the sexual content of an ad increased, “Viewers’ memory, attitudes and buying intentions all decreased.” So does sex really sell? We think not. Past scientific studies have also shown that family-friendly advertising has positive results in regards to advertisement effectiveness. Another perfect example is how the most family-friendly movies have made more money than the least family-friendly movies for the last 22 years. Be encouraged! [Abstinence Clearinghouse, 5 Aug 2015, e-newsletter] A new study similar to previous ones shows again that violent and sexual content in the media decreases advertising effectiveness. Published by the American Psychological Association, the study found that depictions of sex and violence in the mass media, whether in programming or in the ads themselves, ultimately deter consumer purchasing. Violence had the biggest negative effect, the study found, but as the sexual content of an ad increased, “viewers’ memory, attitudes and buying intentions all decreased.” “Sex and violence do not sell,” the study’s co-author, Brad J. Bushman, professor of communication and psychology at The Ohio State University, said. “Thus, advertisers should think twice about sponsoring violent and sexual programs, and about using violent and sexual themes in their ads.” Past scientific studies have shown similar results. A couple of them have shown that family programming and family-friendly advertising have positive results when it comes to advertising effectiveness. For example,...

Virgin By Choice Media Campaign (3/04)

OPERATION KEEPSAKE LAUNCHES VIRGIN BY CHOICE MEDIA CAMPAIGN Operation Keepsake, which provides abstinence until marriage education in over 120 schools in the Greater Cleveland area, has taken the abstinence message to the airwaves with a new media campaign called Virgin by Choice. Area students proclaim abstinence as their best choice for achieving future goals. “We have been extremely encouraged by the response of teens who contact us to say they have heard the commercials, like them and then identify themselves as a ‘virgin by choice’ too! We want teens to see the empowerment that comes from choosing abstinence and we also want to reclaim the nobility of the word virgin.” said Mosack [Dir of Operation Keepsake].  The campaign includes VBC school posters, and a feature article in their magazine which is distributed three times a year to approximately 15,000 students. Each student also receives an individual CD case with the Virgin by Choice logo. According to Mosack, “We’ve only just begun, we intend to promote, promote, promote until teens are branded with a message that can save their lives and help them attain their future goals.” www.Operationkeepsake.com [30Mar04; Abstinence Clearinghouse,...