Violent, Sexual Content in Media Hurts Advertisement Success

Yet another study has proven that violent and sexual content in media decreases the overall effectiveness of advertisements. A recent study, published by the American Psychological Association, found that depictions of sex and violence in the mass media ultimately deter consumer purchasing. The study found that as the sexual content of an ad increased, “Viewers’ memory, attitudes and buying intentions all decreased.” So does sex really sell? We think not. Past scientific studies have also shown that family-friendly advertising has positive results in regards to advertisement effectiveness. Another perfect example is how the most family-friendly movies have made more money than the least family-friendly movies for the last 22 years. Be encouraged! [Abstinence Clearinghouse, 5 Aug 2015, e-newsletter] A new study similar to previous ones shows again that violent and sexual content in the media decreases advertising effectiveness. Published by the American Psychological Association, the study found that depictions of sex and violence in the mass media, whether in programming or in the ads themselves, ultimately deter consumer purchasing. Violence had the biggest negative effect, the study found, but as the sexual content of an ad increased, “viewers’ memory, attitudes and buying intentions all decreased.” “Sex and violence do not sell,” the study’s co-author, Brad J. Bushman, professor of communication and psychology at The Ohio State University, said. “Thus, advertisers should think twice about sponsoring violent and sexual programs, and about using violent and sexual themes in their ads.” Past scientific studies have shown similar results. A couple of them have shown that family programming and family-friendly advertising have positive results when it comes to advertising effectiveness. For example,...

Dating Violence And Sexual Assault Associated With Suicide Attempts Among Urban Teens (APAM, 6/07)

Recent dating violence among urban teen females and lifetime history of sexual assault among urban teen males may be associated with suicide attempts, according to a report in the June 07 issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals. "Suicide is the third leading cause of death in adolescents," according to background information in the article. "In 2003, 6.5 per 100,000 U.S. teenagers aged 14 to 19 years committed suicide." In 2005, more than 8 percent of high school students reported one or more suicide attempts in the previous year. Childhood sexual assault has been linked with depression, alcohol use and violence, making it a likely risk factor for a suicide attempt. "Dating violence has also been shown to be associated with depressive symptoms and multiple health-compromising behaviors," the authors write.Elyse Olshen, M.D., M.P.H., of Columbia University Medical Center, New York, and colleagues analyzed self-administered, anonymous questionnaires completed by 8,080 students (age 14 and older) from 87 New York City public high schools in 2005. The surveys measured different risk behaviors such as use of tobacco, alcohol and other drugs, unintentional injury and violence, sexual behaviors, dietary behaviors and physical activity. Students were also asked how many times they had attempted suicide, if they had experienced dating violence and if they had been sexually assaulted in the past 12 months. Females made up 51 percent of the students and those who responded were primarily not white (40.1 percent Hispanic, 36 percent black, 16 percent Asian/other and 7.9 percent white). "Persistent sadness (feeling sad or hopeless daily for two weeks in a row during the...

The Violence of Abortion (updated)

Forced Abortion in America http://www.theunchoice.com/pdf/FactSheet/ForcedAbortionReportAdvanced.pdf     Abortion is a violent act. It breeds violence in society. Here are just a few examples:    Babysitter Sentenced in Abortion Trauma Death An Iowa babysitter who claimed that post-abortion trauma led her to kill a toddler by slamming him on the floor has been sentenced to 50 years in prison. Tifany Meyers, 19, pled guilty in October to second-degree murder in the death of 21-month-old Joel Vasquez. She later asked for a new trial on the grounds that her depression over an abortion she had only days before Vasquez's death prevented her from understanding her constitutional rights. The judge denied the request for a new trial. * * * Doctor Pleads Guilty in Abortion Injection Case A New York doctor has pled guilty to attacking his pregnant girlfriend outside a Bronx hospital and injecting her with methotrexate, an abortion-inducing drug, in an attempt to end her pregnancy. As part of a plea agreement, Dr. Stephen Pack admitted attacking Joy Schepis last April and injecting her with the drug, but he will serve no more than three years in prison for the incident. Schepis gave birth to a healthy baby boy in late November. * * * Woman Will Serve No Jail Time in Forced Abortion Case A Florida woman who forced her 15-year-old daughter to go to an abortion clinic at gunpoint will not serve any time in jail or have a criminal record. Glenda Dowis, 42, was sentenced to two years' community service and three years' probation as part of a plea agreement. Dowis was arrested after telling an employee...

"How Can They Call It A Choice?"

Forced Abortion in America http://www.theunchoice.com/pdf/FactSheet/ForcedAbortionReportAdvanced.pdf      64% involve coercion ● up to 83% are not wanted by the women pressed to have them 84% were not given enough information to make an informed choice "I don't know why they call it a choice." –Denise It was never really about "choice," was it? Most abortions are unwanted. After decades of deceptive counseling, non-support and coercive tactics … it's clear that women are not the ones making the "choice." Consider these real life examples:  the physician who leaned across his mahogany desk and snapped, "It's not a baby!!  the boss who said he'd push his employee down the stairs if she didn't abort  the pastor who assured the young woman's family that abortion was okay  the school counselor who said, "Someday, you'll look back on this and laugh"  the nurse who said, "This is no time for questions!" At UnFairChoice.info, you will discover the stories of women who were lied to by experts or pushed, and even forced, into a "choice" they didn't want. Abortion cannot honestly be equated with "choice"! Abortion is actually the UnChoice. … Unwanted. Unsafe. Unfair. Do you realize how much the abortion industry fears this message? The UnChoice ad campaign exposes the truth of abortion's unparalleled harm to the very women abortionists said it would help. It uses the heartfelt voices of real people, backed with the hard-hitting impact of the latest peer-reviewed medical research. UnChoice ads expose well-guarded secrets: that abortion is not safe … it is destructive.  Abortion is the nexus for deception, coercion, abuse or repeat molestation, and post-abortion grief, injury and suicide. We must...

Most Women Pregnant From Sexual Assault Don't Want Abortions

Elliot Institute director Dr. David Reardon says most women who become pregnant through rape or incest do not want abortions. Instead, most report feeling coerced into abortion and that abortion only increased their grief and trauma. Reardon, co-editor of the book Victims and Victors: Speaking Out About Their Pregnancies, Abortions, and Children Resulting from Sexual Assault, says that such exceptions are often seen as compassionate responses to women who would otherwise have no choice but to continue with the pregnancy. "Typically, both sides of the abortion debate have accepted the premise that women who become pregnant as a result of sexual assault want abortions," Reardon said. "It is thought that this will help them put the assault behind them, recover more quickly, and avoid the additional trauma of giving birth to a child conceived in a violent attack. Those who oppose such exceptions are often seen as insensitive and unconcerned about the welfare of women." However, Reardon says, research carried out for Victims and Victors suggests otherwise. In a survey of 192 women who became pregnant through rape or incest, nearly 80 percent said that they regretted their abortions, while none of the women who carried to term said that they wished they had not done so or that they had chosen abortion instead… "Many of the women in the survey also reported that they felt pressured by family members or health care workers to undergo abortions, and that they did not freely choose abortion for themselves," Reardon explained. "This was especially the case for those who became pregnant through incest; in almost every case, the abortion was chosen...